You probably won’t read about many fashion tips on this site.
But I felt compelled to share a small, but important detail when it comes to dressing for success in your pre-foreclosure investing business.
This property investment advice is directed toward those pre-foreclosure investors who regularly travel into target neighborhoods and meet with sellers. We call it “door knocking pre-foreclosures.”
We’ve all heard the cliche, “you only have one chance to make a good first impression.” But in our case, it’s not what you’re probably thinking. In fact what I’m going to say may surprise you.
As a property investor, you do not want to impress other people by the clothes you wear out in the field. In fact, your goal is to never make a fashion statement while out in the real estate investing field.
Experienced property investors know that when a seller opens the door he or she will relate to someone who looks just like them. Your attire and appearance should “blend into” the neighborhood you are targeting.
Experienced investors know not to overdress. Say for example you wouldn’t want to knock on a door in a middle class neighborhood in a suit and tie.
So what should you wear? For starters, the goal should be to project a clean and professional image but keeping everything very casual. Start off with a collared shirt (no T-shirts allowed) and make it a blue shirt. I don’t know if you knew this or not, but tests have shown that blue is the most trusting color. So why not choose blue?
As far as pants go, blue jeans or casual slacks are encouraged, but shorts are perfectly fine too. Just make sure you (or your market scout) dress the part.
Do not walk up to the house wearing excessive jewelry. If you’re wearing sunglasses, take them off when you get in front of the seller’s door. When the seller opens the door, You want him or her to clearly see “the whites of your eyes.” You can’t look someone in the eye if you’re wearing dark sunglasses.
Winning in this business comes down to doing the little things right every day.
Remember, you never have a second chance to make a good first impression. Especially when you’re at somebody’s front door striking up a conversation about their foreclosure.
Also keep in mind as a real estate entrepreneur, you can delegate this task to a bird dog or market scout. If you have the right system in place in your real estate investing business, delegating this task would be the next logical step.
Let me know what you think of this post. I’m always interested in hearing from you.
